The Whatnot 20 billion valuation underscores massive growth in live stream shopping as investors back the platform’s Series G.
Capitalizing on the rapid rise of livestream e-commerce, live-shopping platform Whatnot announced Friday that it has closed a $545 million Series G round at a $20 billion valuation nearly doubling its market value from less than a year ago.
Whatnot reported that its mid-year gross merchandise volume (GMV) has already surpassed the $8 billion total it achieved in all of 2025. Fueled by an influx of more than 650,000 new users weekly, the platform has also seen its active buyer base more than double over the past year.
Led by Iconiq, Lightspeed, and Avra, the $545 million Series G round will be used to enhance tools and opportunities for seller growth, according to Whatnot co-founder and CEO Grant LaFontaine.
“This investment allows us to build better tools, integrate AI across the seller experience, expand buyer reach, enter new markets, and continue building the world’s largest and most trusted marketplace,” LaFontaine stated.
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Prior to its latest round, Whatnot ranked No. 8 on the CNBC Disruptor 50 list. The startup previously secured a $225 million Series F in October 2025 co-led by DST Global and CapitalG, which valued the company at $11.5 billion. That followed a $265 million Series E in January 2025 at a $5 billion valuation. Since its founding in 2019, Whatnot has raised roughly $1.5 billion in total capital.
